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FCJ-180 ‘Spotify Has Added an Event to Your Past’: (Re)writing the Self through Facebook’s Autoposting Apps

Tanya Kant University of Sussex, Brighton, UK ‘The film you quote. The songs you have on repeat. The activities you love. Now there’s a new class of social apps that let you express who you are through all the things you do’ (Facebook, 2014). Introduction: Performing the Self in the ‘Like’ Economy Facebook’s apps network – an ‘ecosystem’ designed to ‘deeply integrate’ (Zuckerberg, 2011) commercial lifestyle, gaming, entertainment and shopping applications into Facebook – is a key component of Facebook Inc.’s current operational and economic infrastructure. As Mark Zuckerberg repeatedly emphasised during the 2014 F8 conference keynote, Facebook apps play an essential role in Facebook Inc.’s newest expansion strategy – that is, to become a ‘cross-platform platform’ (Zuckerberg et al., 2014) that connects not just friends, family and acquaintances but the millions of platforms, websites, ‘stacks’ and services that currently constitute the web. To date, the external products and services […]

Issue 25: Apps and Affect

Introduction [1] In William Gibson’s recent futurist novel The Peripheral, the planet has been devastated by a massive eco-techno-political catastrophe (‘the jackpot’) but remaining inhabitants are still able to enjoy the luxury of activating digital devices simply by tapping their tongues on the roof of their mouths. This touch is sufficient to set into play systems that communicate across space and time – enabling the establishment of connections back in time, for example, to people closer to our own present-day, for whom mobiles are still (somewhat) separate from the body. Thirty years ago, in his first novel Neuromancer, Gibson immortalised cyberspace with the account of what now sounds like an amazingly clunky process whereby the hero ‘jacks-in’ to virtual reality. But in The Peripheral the process of translation and transition into networks is streamlined – occluded, internal, intimate and implanted – right at the tip of the tongue. This issue […]